To the right I have a list of books I've read on account planning.
I'm just curious if any other planners out there can recommend any other books, I should read to further my knowledge about branding, planning, strategy or anything else that would be good to know about.
Monday, January 22, 2007
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there's an extensive list over on russell's blog. have a quick look through them and see what takes your fancy. my advice is for every planning/branding/business book you read, read an 'off topic' one too.
It'll widen your frame of reference which is a very important thing. (My latest two reads of this sort: The God Delusion and The Ghost Map - both excellent).
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