Well, I wasn't off at all with my beliefs for my manifesto for the Harley Brand. I just am re-writing it. Re-writing it in the way I would give it to creatives so they can create and be inspired from it. If I could write it correctly the 1st time, everyone could be and would be planners.
I'm just glad I nailed the brand essence on the first try; instead of meandering to it.
Which means only one thing I'm getting better. Woo hoo. Remember this is a slow process you are not a planner overnight even though some would like to think they are.