i nailed it

Well, I wasn't off at all with my beliefs for my manifesto for the Harley Brand. I just am re-writing it. Re-writing it in the way I would give it to creatives so they can create and be inspired from it. If I could write it correctly the 1st time, everyone could be and would be planners.

I'm just glad I nailed the brand essence on the first try; instead of meandering to it.

Which means only one thing I'm getting better. Woo hoo. Remember this is a slow process you are not a planner overnight even though some would like to think they are.

neglecting

Sorry, i've been neglecting my blog lately. I have found a new job. it's not in account planning but it is program management. girl's gotta eat. i've also starting a copywriting business so i've been a busy girl. I must be out-of-my-mind too.

One little point if you want an answer back when you comment on my blog, you gotta give me an email address.i won't post the email address. i promise. you may leave a comment when I'm neglecting again.

I am still on my journey to become an account planner. My next assignment my mentor has given me is to write manifestos for 2 of the companies i've done reverse briefs for. Who said this would be easy? Ha Ha.

my planning manifesto

Making an impact. Creating the uncreated. Achieving vision. Sparking the moment—the moment when everything clicks. Sensation. Gut instinct. Focus. Poignant, strategic and creative. Ideas as resounding as chords. Capturing zing and zest. Eliciting an outstanding reaction. Being a catalyst, inspiring others. Evoking action. Standing out. Being noticed. Value. Compelling imagery. Mind-blowing solutions. Seeing the unseen. Pure excellence. Unique visions etched in time. Being unforgettable. Breaking through. That’s my brand of advertising.